The Price of a Soul

The Electric Ferrari Costs the Brand 14%

The announcement is historic: Ferrari has officially confirmed the arrival of its first 100% electric model by the end of 2026. This Ferrari "Elettrica" (code name F244) represents the most significant shift in Maranello's history, but the enthusiast community has received the news with deep concern. Investors didn’t take long to react: the brand’s stock price fell by 14%, its sharpest drop since its IPO. This strong signal shows that the value of the Prancing Horse is inseparable from the emotion it evokes.

The Power Paradox: A Crisis of the Myth

The spec sheet of the upcoming electric Ferrari is impressive: over 1.000 horsepower, four motors (one per wheel), and 0 to 100 km/h in 2.5 seconds. And yet, in today’s context, these numbers no longer impress.

The reason is simple: the electric market has become commoditized, where power is accessible to all. When brands like BYD are releasing vehicles with over 2.000 horsepower, a 1.000 hp electric Ferrari, noble as it may be, can no longer justify such an enormous price premium on performance alone. The new Ferrari, with its 2.300 kg weight and sedan-like shape, doesn't do much better than a Porsche Taycan Turbo S in raw figures.

Investors have understood: a part of Ferrari’s soul, the unmistakable sound of a V12 or V8, will inevitably disappear. And that soul is the only thing that justifies the price.

Technology to the Rescue of “Feeling”: A Risky Bet

In the face of this challenge, Ferrari is deploying its engineering expertise in a desperate attempt to recreate the lost emotion:

• The Miracle of Dynamics: The engineers in Maranello don’t do things halfway. To mask the 2,300 kg weight, they’ve equipped the car with an entirely new platform featuring ultra-sophisticated active suspension (derived from the Purosangue), four-wheel steering, and torque vectoring capable of rotating the car by braking a single wheel. It’s a technological miracle designed to guarantee a true “Ferrari feeling.”

• The Quest for Natural Sound: No more artificial combustion engine imitations (as seen with other manufacturers); Ferrari is exploring a new path by amplifying the “music” generated by the rear mechanics and inverters. It’s a noble attempt to preserve an authentic soundscape, but it begs the question: can an amplifier ever truly replace a V12?

This meticulous work stands in stark contrast to failed hybrid implementations like the Cayenne Turbo Hybrid (criticized for its weight and poor power transition). Porsche succeeded with its 911 T-Hybrid by using electric power to eliminate a flaw (turbo lag); Ferrari, meanwhile, is using technology to hide a loss.

Conclusion: Crisis as an Opportunity for Pure Emotion

The automotive world is changing, and the challenges of electrification spare no one, not even Ferrari. The stock market response is clear: the era of supercars defined solely by brute force is over.

For us at WOT, this crisis is also an opportunity. If the industry giants are forced to sell 2.3-ton sedans, that leaves a wide-open road for small craftsmen and restomod specialists (as we’ve previously discussed) to create raw emotion, lightness, and sound qualities the luxury market is currently abandoning.

We remain convinced that the soul of the automobile lies in the combustion engine. And that’s why we’ve made a major commitment to the legal homologation of engine tuning. It’s likely the only way, in our sector, to responsibly and legally preserve the joy of driving at a time when major manufacturers are struggling to find such an emotional solution.